Each generation often faces obstacles relating to other age groups, partially because of a focus on their differences rather than their similarities.
This week niche equestrian apparel company, TKEQ, launched a new line titled "generationEQ" as part of its latest collection. GenerationEQ represents a unification of individuals across all ages to create a culture that is connected by the importance of horsemanship and an authentic love for the horse.
Click below to read more about GenerationEQ by TKEQ and how we can share in each other’s knowledge and strengthen the special culture that exists between equestrians.
Inspired by her own need for a flat belt to wear under hunt coats while in the show jumping arena, Ruespari® founder Adrienne Marciano created a style for herself that met these criteria. Other riders quickly noticed this design and soon the label Ruespari was conceived.
Read in Adrienne’s own words, the story behind Ruespari, the conscious decision to keep production in the U.S.A., the inspiration for each collection, her love for animals, and more.
“Follow Your Passion” is a common phrase that is often referred to as a simple solution to choosing or changing your career path. While the success stories are endless, more recently recognized experts are challenging this advice.
An accomplished entrepreneur in the equine industry, Kirstie Jones transitioned from full-time employment within the financial sector and formed a sustainable business in the equine industry named Kirstie Marie Photography.
Click below for insight from Kirstie about the timing of quitting a steady day job, marketing practices, avoiding burnout, and more.
"With a mission to inspire women to be their authentic selves, the (Hannah Childs Lifestyle) label gives nod to classic styling, with an athleisure and sport twist for a modern update to the traditional equestrian style, with goods that are produced with care in California."
Click below to learn more about Hannah "Rose" Childs and the journey to create her personal label.
How do you stand out amongst a multitude of equestrian brands? You need to be easily differentiated.
To do this, you need to be authentically connected to your equestrian brand. Wholeheartedly and unequivocally you need to be fully invested in your core values, process and brand story to connect with your customers on both an an emotional and practical level.
Click below for five tactics provided by entrepreneur Eizabeth-Anne Rhodes, founder of the innovative branding agency and production company Saucy Piaffe, to better understand how to pass this authenticity along to your customers:
Whether you are dancing at Coachella's famed festival, celebrating the run for the roses on "Derby Day", or partaking in a party at a polo match in Palm Beach, a hat created to reflect your personal style is a 2019 wardrobe must have. It is of no doubt that the younger Royals have refreshed the perception that stylized headwear - from floppy to structured - should retain an important place in the modern woman's wardrobe.
Lisa Battaglia is a modern artisan preserving traditional hat making techniques to create unique styles of exceptional quality.
Click below to continue reading about milliner, Lisa Battaglia:
Created by two former elite international equestrian vaulting athletes, Ali & Mari, Mind.Body.Vault is a health and wellness company that specializes in assisting equestrians of all disciplines add yoga, fitness and nutrition practices to achieve their goals. Learn how these two athletes quickly built a respected business that includes featured tutorials on both the US Equestrian and FEI websites.
CLICK BELOW FOR MORE INFO. ABOUT MIND.BODY.VAULT AND HOW THESE YOUNG ENTREPRENEURS ARE STRIVING TO IMPROVE THE HEALTH & WELLNESS OF ALL EQUESTRIANS.
Do not underestimate the result when the entrepreneurial spirit and work ethic of a young horse woman are combined with a mother that encourages her daughter to "dream big."
Founded in 2016, TKEQ is a result of founder Kaelyn Kennedy searching for a creative solution to both work and gain experience towards applying to universities for business school and also finishing her junior riding career.
Today, the TKEQ label is well known for its positive and fun messaging, quality, & appeal to equestrians of all ages.
CLICK BELOW TO READ ABOUT (NOW) COLLEGE STUDENT KAELYN KENNEDY AND HER BREAK-OUT BRAND, TKEQ:
Necessity is often the catalyst for innovation, but what inspires individuals to actually create a solution and become an entrepreneur? Meet Teal Shoop, an equestrian that recognized an effective natural leather care line would benefit both equestrians and their horses and turned a vision into a business that is quickly gaining popularity by horsemen of all disciplines.
CLICK BELOW TO READ THE ENTIRE STORY BEHIND STERLING ESSENTIALS:
An accomplished professional photographer in the fashion and beauty industry, Heidi Niemala's portfolio of work has been featured by esteemed outlets spanning from Vogue to Neiman Marcus. In collaboration with other creative visionaries, she is using her extensive industry experience and admiration of horses to create a noteworthy intersection between both the fashion and equestrian worlds.
TO READ FULL STORY, CLICK BELOW:
For almost a decade, Erin Gilmore has been employed by various startup outlets to help grow their reach, depth, and credibility as news sources in the hunter/jumper world. Her roles have included, but are not limited to, editor, writer, reporter, and workflow manager. Her career has taken her to a dozen countries to cover elite events and visit some of the most prestigious farms connected to equestrian sport. During this time, she also became well known for her work behind the lens for the photos she captured that were published both in print and online.
At the end of last year, Erin made the brave decision to use her "toolbox" of finely honed skills developed over many years to create her own business, Erin Gilmore Photography. Whether you are fascinated by the transition from employee to entrepreneur, the art of equine photography, or becoming a client and booking a portrait session, this is a story about an authentic equestrian that will captivate you.
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