Each generation often faces obstacles relating to other age groups, partially because of a focus on their differences rather than their similarities.
This week niche equestrian apparel company, TKEQ, launched a new line titled "generationEQ" as part of its latest collection. GenerationEQ represents a unification of individuals across all ages to create a culture that is connected by the importance of horsemanship and an authentic love for the horse.
Click below to read more about GenerationEQ by TKEQ and how we can share in each other’s knowledge and strengthen the special culture that exists between equestrians.
Inspired by her own need for a flat belt to wear under hunt coats while in the show jumping arena, Ruespari® founder Adrienne Marciano created a style for herself that met these criteria. Other riders quickly noticed this design and soon the label Ruespari was conceived.
Read in Adrienne’s own words, the story behind Ruespari, the conscious decision to keep production in the U.S.A., the inspiration for each collection, her love for animals, and more.
“Follow Your Passion” is a common phrase that is often referred to as a simple solution to choosing or changing your career path. While the success stories are endless, more recently recognized experts are challenging this advice.
An accomplished entrepreneur in the equine industry, Kirstie Jones transitioned from full-time employment within the financial sector and formed a sustainable business in the equine industry named Kirstie Marie Photography.
Click below for insight from Kirstie about the timing of quitting a steady day job, marketing practices, avoiding burnout, and more.
Unraveling the evolution of manufacturing to improve the quality of finished goods requires an unrelenting commitment to finite details. Manifattura VALOR has done just this by challenging the process of the equine textile industry by creating a few select products crafted from natural materials that place the needs and comfort of the horse first.
CLICK BELOW to read how Manifattura VALOR has used their core competencies to continue to evolve from "good too great" and strengthen a business foundation that ensures longevity.
Private by nature, Susan Friedland-Smith cherishes the unique bond between horses and humans. A teacher by profession, she has pushed out of her comfort zone to learn how to candidly use her voice to connect everyday equestrians and inform the group with relevant issues.
Click below to read more about Susan Friedland-Smith, including important lessons learned from a life of loving of horses as shared in her recently released book, "Horses Adored, Men Endured" and also the unifying posts she creates that resonate with the equestrian community in her popular blog, "Saddle Seeks Horse."
"With a mission to inspire women to be their authentic selves, the (Hannah Childs Lifestyle) label gives nod to classic styling, with an athleisure and sport twist for a modern update to the traditional equestrian style, with goods that are produced with care in California."
Click below to learn more about Hannah "Rose" Childs and the journey to create her personal label.
How do you stand out amongst a multitude of equestrian brands? You need to be easily differentiated.
To do this, you need to be authentically connected to your equestrian brand. Wholeheartedly and unequivocally you need to be fully invested in your core values, process and brand story to connect with your customers on both an an emotional and practical level.
Click below for five tactics provided by entrepreneur Eizabeth-Anne Rhodes, founder of the innovative branding agency and production company Saucy Piaffe, to better understand how to pass this authenticity along to your customers:
Recently, Izzy Baker’s The Kindness Movement, spurred a discussion with myself and a group of equestrians of varying ages. The topic of DIGNITY, and how it relates to kindness was introduced by a young equestrian. She commented, “Dignity, like kindness, used to be something that society considered to be extremely important, but nowadays it is thought to be irrelevant.” Upon further inquiry, she explained, “being collected and thorough with one's thoughts and actions. Those qualities aren’t valued anymore.” Wow, out of the mouths of babes.
Click below for insight on how to better integrate DIGNITY into both your competitive equestrian environment and everyday life.
Whether you are dancing at Coachella's famed festival, celebrating the run for the roses on "Derby Day", or partaking in a party at a polo match in Palm Beach, a hat created to reflect your personal style is a 2019 wardrobe must have. It is of no doubt that the younger Royals have refreshed the perception that stylized headwear - from floppy to structured - should retain an important place in the modern woman's wardrobe.
Lisa Battaglia is a modern artisan preserving traditional hat making techniques to create unique styles of exceptional quality.
Click below to continue reading about milliner, Lisa Battaglia:
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