Private by nature, Susan Friedland-Smith cherishes the unique bond between horses and humans. A teacher by profession, she has pushed out of her comfort zone to learn how to candidly use her voice to connect everyday equestrians and inform the group with relevant issues.
Click below to read more about Susan Friedland-Smith, including important lessons learned from a life of loving of horses as shared in her recently released book, "Horses Adored, Men Endured" and also the unifying posts she creates that resonate with the equestrian community in her popular blog, "Saddle Seeks Horse."
How do you stand out amongst a multitude of equestrian brands? You need to be easily differentiated.
To do this, you need to be authentically connected to your equestrian brand. Wholeheartedly and unequivocally you need to be fully invested in your core values, process and brand story to connect with your customers on both an an emotional and practical level.
Click below for five tactics provided by entrepreneur Eizabeth-Anne Rhodes, founder of the innovative branding agency and production company Saucy Piaffe, to better understand how to pass this authenticity along to your customers:
Are you finding that you are short on time between balancing time at the stable and your have-to's during each day? Cross-training at the gym, specifically for enhancing your riding, is often one of the first items to be cut from a hectic schedule.
Click below for details and video:
This weekend marks the pinnacle of the indoor equitation season as one qualifier's name will be added to the illustrious list inclusive of decades of previous winners of the Alfred B. Maclay Championship. Awarded on horsemanship, today's competitor requires technical skill and physical fitness to perform as an elite athlete.
Fitness has become integral for riders of all ages and aspirations to best practice the proper equitation associated with American Hunter System of Forward Riding. Read why fitness is important to athletic performance and how you can improve your skills by cross-training using The Fit Equestrian's "EQUITATION BOOTCAMP PROGRAM."
Created by two former elite international equestrian vaulting athletes, Ali & Mari, Mind.Body.Vault is a health and wellness company that specializes in assisting equestrians of all disciplines add yoga, fitness and nutrition practices to achieve their goals. Learn how these two athletes quickly built a respected business that includes featured tutorials on both the US Equestrian and FEI websites.
CLICK BELOW FOR MORE INFO. ABOUT MIND.BODY.VAULT AND HOW THESE YOUNG ENTREPRENEURS ARE STRIVING TO IMPROVE THE HEALTH & WELLNESS OF ALL EQUESTRIANS.
Weather is monitored when planning for destination horse shows, but do you look beyond temperature to relative humidity? Humidity, specifically in conjunction with heat, can limit our bodies ability to regulate temperature There are steps you can take to assist in this process including clothing choices and hydration. This topic is on the forefront or importance as many competitors and spectators plan for prestigious finals in August including the USEF Pony Finals, the USHJA Green Hunter Incentive Championship and the USHJA International Hunter Derby Championship. While weather may always vary, including Kentucky in August, it is important to become educated on factors that may assist you in optimizing your performance. #equestriansareathletes
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