Author, Blogger, Educator: How Susan Friedland-Smith Uses Her Gift of Writing to Connect Everyday Equestrians

Author, Blogger, Educator: How Susan Friedland-Smith Uses Her Gift of Writing to Connect Everyday Equestrians

by kristin thornton February 11, 2019

Private by nature, Susan Friedland-Smith cherishes the unique bond between horses and humans.  A teacher by profession, she has pushed out of her comfort zone to learn how to candidly use her voice to connect everyday equestrians and  inform the group with relevant issues. 

Click below to read more about Susan Friedland-Smith, including important lessons learned from a life of loving of horses as shared in her recently released book, "Horses Adored, Men Endured" and also the unifying posts she creates that resonate with the equestrian community in her popular blog, "Saddle Seeks Horse." 

Read More

Authentically Connect to your Equestrian Brand

Authentically Connect to your Equestrian Brand

by Guest Contributor January 22, 2019

How do you stand out amongst a multitude of equestrian brands? You need to be easily differentiated. 

To do this, you need to be authentically connected to your equestrian brand. Wholeheartedly and unequivocally you need to be fully invested in your core values, process and brand story to connect with your customers on both an an emotional and practical level.

Click below for five tactics provided by entrepreneur Eizabeth-Anne Rhodes, founder of the innovative branding agency and production company Saucy Piaffe, to better understand how to pass this authenticity along to your customers:

Read More


NO TIME FOR THE GYM? FIT IN CROSS-TRAINING WHILE AT THE BARN WITH THIS VIDEO BY ALI & MARI PRODUCED BY THE FEI

NO TIME FOR THE GYM? FIT IN CROSS-TRAINING WHILE AT THE BARN WITH THIS VIDEO BY ALI & MARI PRODUCED BY THE FEI

by kristin thornton January 13, 2019

Are you finding that you are short on time between balancing time at the stable and your have-to's during each day?  Cross-training at the gym, specifically for enhancing your riding, is often one of the first items to be cut from a hectic schedule.

Fédération Equestre Internationale (FEI) has just released a new video titled "Get Fit with a 5-Minute Barn Workout" featuring equestrian fitness professionals Ali and Mari of Mind.Body.Vault.  

Click below for details and video:

Read More

OUT: EQUITATION DIET/ IN: FITNESS FOR FORWARD SEAT RIDING

OUT: EQUITATION DIET/ IN: FITNESS FOR FORWARD SEAT RIDING

by kristin thornton November 01, 2018

This weekend marks the pinnacle of the indoor equitation season as one qualifier's name will be added to the illustrious list inclusive of decades of previous winners of the Alfred B. Maclay Championship.  Awarded on horsemanship, today's competitor requires technical skill and physical fitness to perform as an elite athlete.

Fitness has become integral for riders of all ages and aspirations to best practice the proper equitation associated with American Hunter System of Forward Riding. Read why fitness is important to athletic performance and how you can improve your skills by cross-training using The Fit Equestrian's "EQUITATION BOOTCAMP PROGRAM."

  

 

Read More


MIND.BODY.VAULT: Assisting Equestrians of all disciplines reach goals by improving both health & wellness

MIND.BODY.VAULT: Assisting Equestrians of all disciplines reach goals by improving both health & wellness

by kristin thornton October 23, 2018

Created by two former elite international equestrian vaulting athletes, Ali & Mari, Mind.Body.Vault is a health and wellness company that specializes in assisting equestrians of all disciplines add yoga, fitness and nutrition practices to achieve their goals. Learn how these two athletes quickly built a respected business that includes featured tutorials on both the US Equestrian and FEI websites. 

CLICK BELOW FOR MORE INFO. ABOUT MIND.BODY.VAULT AND HOW THESE YOUNG ENTREPRENEURS ARE STRIVING TO IMPROVE THE HEALTH & WELLNESS OF ALL EQUESTRIANS.

 

 

Read More

HUMIDITY AND THE EQUESTRIAN ATHLETE

HUMIDITY AND THE EQUESTRIAN ATHLETE

by kristin thornton July 28, 2018

Weather is monitored when planning for destination horse shows, but do you look beyond temperature to relative humidity? Humidity, specifically in conjunction with heat, can limit our bodies ability to regulate temperature  There are steps you can take to assist in this process including clothing choices and hydration.  This topic is on the forefront or importance as many competitors and spectators plan for prestigious finals in August including the USEF Pony Finals, the USHJA Green Hunter Incentive Championship and the USHJA International Hunter Derby Championship. While weather may always vary, including Kentucky in August, it is important to become educated on factors that may assist you in optimizing your performance. #equestriansareathletes

Read More


"TRUST ME, IT'S A SPORT": THE FIT EQUESTRIAN, llc

by kristin thornton July 09, 2018

Founded by Lauren Mahr, The Fit Equestrian strives to help riders unleash their full potential in the saddle using exercise and a healthy lifestyle. Many riders neglect their fitness due to a lack of time or simply the misconception that it isn't necessary for riders to cross-train. The Fit Equestrian serves to provide equestrians of all ages and disciplines with exercise programs and nutrition information tailored specifically for riders that are simple and effective. 

Read More

ADDENDUM TO THE ROLE MODEL RINGSIDE: Dr. Piper Klemm, PhD, ON PONIES, PUBLISHING her PhD

ADDENDUM TO THE ROLE MODEL RINGSIDE: Dr. Piper Klemm, PhD, ON PONIES, PUBLISHING her PhD

by kristin thornton June 30, 2018

For those of us who have grown up around horses or who have children that choose to be involved in equestrian sport, we understand the importance of positive mentors in this niche world. These influencers come from all walks of life and share a common bond of respect for the horse. These indiviudals teach, sculpt and set an example for youth as to how to live a fulfilled life. Read below about Dr. Piper Klemm, PhD: publisher of The Plaid Horse, pony business entrepreneur, accomplished scientist and most importantly, mentor to our youth.

Read More


The

The "handlebar" analogy: It’s like riding a bike… but not how you think.

by kristin thornton June 24, 2018

I have been consciously focusing on a concept explained to me a few years ago by a renowned dressage judge and trainer when she was ventured from the dressage court to our outdoor arena in “hunter land.” She told me to think, “ride with your horse equally between your hands- just like the handle bars of a bike.” It was a total aha moment.  

Read More

Reclaiming the Joy in Riding with Darby Furth Bonomi

Reclaiming the Joy in Riding with Darby Furth Bonomi

by kristin thornton May 10, 2018

Darby Furth Bonomi PhD is a truly an entrepreneur to admire. Due to her personal journey as a successful junior, experience as a competing amateur, while simultaneously crossing into her role as a horse show mother, and her extensive experience in various roles the field of psychology, Darby Furth Bonomi possesses the skill set needed to address a wide breadth of assistance to clients involved in equestrian sport. From an amateur questioning how to find the joy in riding and/or showing again, a rider wanting to improve specific performance goals, or parents needing assistance in navigating the intricacies of the complex horse show world, Dr. Bonomi is a natural choice to meet your unique individual goals.

Read More


It is Never too Early or Too Late...

It is Never too Early or Too Late...

by IMA Design Consulting Collaborator February 26, 2018

“Beauty is the first thing to go. If you don't have anything inside you, you are going to be so lonely.' "
- Carolina Herrera’s advice to her four daughters, 1997
Advice I have followed since reading Ms. Herrera's interview in Town & Country over twenty years ago.  A perspective for all ages of equestrians as we navigate the opportunities and obstacles in life. It is never to late to fill yourself up...

Read More


Street to Stable®

Receive information about the equestrian way of life including stories, contests, product releases & more.