THE HUMAN HAND AS CONTINUITY
In an automated age, artisans as creators remain essential to the continuity of heritage-rooted enterprises. Their work operates at three critical points: within product development, where heritage standards align with customer needs; within provenance, where land, process, and method are made intelligible without dilution; and within symbols, where marks and visual systems preserve identity across generations. By exercising disciplined judgment rather than replicating formula, artisans give technology context and restraint—allowing legacy to adapt and evolve without compromise.