Each generation often faces obstacles relating to other age groups, partially because of a focus on their differences rather than their similarities.
This week niche equestrian apparel company, TKEQ, launched a new line titled "generationEQ" as part of its latest collection. GenerationEQ represents a unification of individuals across all ages to create a culture that is connected by the importance of horsemanship and an authentic love for the horse.
Click below to read more about GenerationEQ by TKEQ and how we can share in each other’s knowledge and strengthen the special culture that exists between equestrians.
How do we reduce tensions, clear up misunderstandings and smooth out relationships? Better communication is a must, along with a backdrop of compassion and respect for each other and the unique roles we occupy.
Click below for guidelines and insight to move toward more effective communication and, hopefully, greater satisfaction with your overall equestrian experience.
Inspired by her own need for a flat belt to wear under hunt coats while in the show jumping arena, Ruespari® founder Adrienne Marciano created a style for herself that met these criteria. Other riders quickly noticed this design and soon the label Ruespari was conceived.
Read in Adrienne’s own words, the story behind Ruespari, the conscious decision to keep production in the U.S.A., the inspiration for each collection, her love for animals, and more.
“Follow Your Passion” is a common phrase that is often referred to as a simple solution to choosing or changing your career path. While the success stories are endless, more recently recognized experts are challenging this advice.
An accomplished entrepreneur in the equine industry, Kirstie Jones transitioned from full-time employment within the financial sector and formed a sustainable business in the equine industry named Kirstie Marie Photography.
Click below for insight from Kirstie about the timing of quitting a steady day job, marketing practices, avoiding burnout, and more.
Sifting through the current posts you want to read on your feed can be cumbersome, but YOU can control what you see, without the awkward experience of de-friending or unfollowing.
Learn how to easily see the most recent posts at the top of your News Feed and a list of a few of our favorite equestrian pages and groups.
Unraveling the evolution of manufacturing to improve the quality of finished goods requires an unrelenting commitment to finite details. Manifattura VALOR has done just this by challenging the process of the equine textile industry by creating a few select products crafted from natural materials that place the needs and comfort of the horse first.
CLICK BELOW to read how Manifattura VALOR has used their core competencies to continue to evolve from "good too great" and strengthen a business foundation that ensures longevity.
"Amateurs—in whatever discipline or level—are the most passionate and devoted riders. Time spent riding provides some of the most joyful, satisfying and therapeutic moments of our lives." - Darby Bonomi
Click below for professional insight as to what might hold you back from riding and the importance it delivers to your life.
Private by nature, Susan Friedland-Smith cherishes the unique bond between horses and humans. A teacher by profession, she has pushed out of her comfort zone to learn how to candidly use her voice to connect everyday equestrians and inform the group with relevant issues.
Click below to read more about Susan Friedland-Smith, including important lessons learned from a life of loving of horses as shared in her recently released book, "Horses Adored, Men Endured" and also the unifying posts she creates that resonate with the equestrian community in her popular blog, "Saddle Seeks Horse."
"With a mission to inspire women to be their authentic selves, the (Hannah Childs Lifestyle) label gives nod to classic styling, with an athleisure and sport twist for a modern update to the traditional equestrian style, with goods that are produced with care in California."
Click below to learn more about Hannah "Rose" Childs and the journey to create her personal label.
How do you stand out amongst a multitude of equestrian brands? You need to be easily differentiated.
To do this, you need to be authentically connected to your equestrian brand. Wholeheartedly and unequivocally you need to be fully invested in your core values, process and brand story to connect with your customers on both an an emotional and practical level.
Click below for five tactics provided by entrepreneur Eizabeth-Anne Rhodes, founder of the innovative branding agency and production company Saucy Piaffe, to better understand how to pass this authenticity along to your customers:
Street to Stable®
Receive information about the equestrian way of life including stories, contests, product releases & more.