Where Have All the Riders Gone?

Where Have All the Riders Gone?

by Darby Bonomi, PhD March 13, 2019

Is our sport in trouble?  There seem to be fewer riders out there.  At least, fewer of them are at the A shows.  So, where are all the riders?  I don’t have the answers, but I do have some thoughts. Insight from Darby Bonomi, PhD.

Read More

Manifattura VALOR: Tradition, Heritage, Excellence and Innovation

Manifattura VALOR: Tradition, Heritage, Excellence and Innovation

by kristin thornton March 06, 2019

Unraveling the evolution of manufacturing to improve the quality of finished goods requires an unrelenting commitment to finite details. Manifattura VALOR has done just this by challenging the process of the equine textile industry by creating a few select products crafted from natural materials that place the needs and comfort of the horse first.

CLICK BELOW to read how Manifattura VALOR has used their core competencies to continue to evolve from "good too great" and strengthen a business foundation that ensures longevity. 

Read More


Street to Stable

Too Old to Ride?

by Darby Bonomi, PhD February 14, 2019

"Amateurs—in whatever discipline or level—are the most passionate and devoted riders. Time spent riding provides some of the most joyful, satisfying and therapeutic moments of our lives." - Darby Bonomi

Click below for professional insight as to what might hold you back from riding and the importance it delivers to your life.

Read More

Author, Blogger, Educator: How Susan Friedland-Smith Uses Her Gift of Writing to Connect Everyday Equestrians

Author, Blogger, Educator: How Susan Friedland-Smith Uses Her Gift of Writing to Connect Everyday Equestrians

by kristin thornton February 11, 2019

Private by nature, Susan Friedland-Smith cherishes the unique bond between horses and humans.  A teacher by profession, she has pushed out of her comfort zone to learn how to candidly use her voice to connect everyday equestrians and  inform the group with relevant issues. 

Click below to read more about Susan Friedland-Smith, including important lessons learned from a life of loving of horses as shared in her recently released book, "Horses Adored, Men Endured" and also the unifying posts she creates that resonate with the equestrian community in her popular blog, "Saddle Seeks Horse." 

Read More


Cultivating the Hannah Childs' Rose

Cultivating the Hannah Childs' Rose

by kristin thornton February 03, 2019

"With a mission to inspire women to be their authentic selves, the (Hannah Childs Lifestyle) label gives nod to classic styling, with an athleisure and sport twist for a modern update to the traditional equestrian style, with goods that are produced with care in California." 

Click below to learn more about Hannah "Rose" Childs and the journey to create her personal label.

Read More

Authentically Connect to your Equestrian Brand

Authentically Connect to your Equestrian Brand

by Guest Contributor January 22, 2019

How do you stand out amongst a multitude of equestrian brands? You need to be easily differentiated. 

To do this, you need to be authentically connected to your equestrian brand. Wholeheartedly and unequivocally you need to be fully invested in your core values, process and brand story to connect with your customers on both an an emotional and practical level.

Click below for five tactics provided by entrepreneur Eizabeth-Anne Rhodes, founder of the innovative branding agency and production company Saucy Piaffe, to better understand how to pass this authenticity along to your customers:

Read More


Dignity and Kindness—In and Out of the Show Ring

Dignity and Kindness—In and Out of the Show Ring

by Darby Bonomi, PhD January 16, 2019

RecentlyIzzy Baker’s The Kindness Movementspurred a discussion with myself and a group of equestrians of varying ages. The topic of DIGNITY, and how it relates to kindness was introduced by a young equestrian.  She commented, “Dignity, like kindness, used to be something that society considered to be extremely important, but nowadays it is thought to be irrelevant.” Upon further inquiry, she explained, “being collected and thorough with one's thoughts and actions. Those qualities aren’t valued anymore.”   Wow, out of the mouths of babes. 

Click below for insight on how to better integrate DIGNITY into both your competitive equestrian environment and everyday life. 

Read More

NO TIME FOR THE GYM? FIT IN CROSS-TRAINING WHILE AT THE BARN WITH THIS VIDEO BY ALI & MARI PRODUCED BY THE FEI

NO TIME FOR THE GYM? FIT IN CROSS-TRAINING WHILE AT THE BARN WITH THIS VIDEO BY ALI & MARI PRODUCED BY THE FEI

by kristin thornton January 13, 2019

Are you finding that you are short on time between balancing time at the stable and your have-to's during each day?  Cross-training at the gym, specifically for enhancing your riding, is often one of the first items to be cut from a hectic schedule.

Fédération Equestre Internationale (FEI) has just released a new video titled "Get Fit with a 5-Minute Barn Workout" featuring equestrian fitness professionals Ali and Mari of Mind.Body.Vault.  

Click below for details and video:

Read More


A MILLINER FOR THE MODERN WOMAN: LISA BATTAGLIA

A MILLINER FOR THE MODERN WOMAN: LISA BATTAGLIA

by kristin thornton January 10, 2019

Whether you are dancing at Coachella's famed festival, celebrating the run for the roses on "Derby Day",  or partaking in a party at a polo match in Palm Beach, a hat created to reflect your personal style is a 2019 wardrobe must have.  It is of no doubt that the younger Royals have refreshed the perception that stylized headwear - from floppy to structured - should retain an important place in the modern woman's wardrobe. 

Lisa Battaglia is a modern artisan preserving traditional hat making techniques to create unique styles of exceptional quality. 

Click below to continue reading about milliner, Lisa Battaglia: 

Read More

Meet Izzy Baker, founder of The Kindness Movement created specifically for the Equestrian Community.

Meet Izzy Baker, founder of The Kindness Movement created specifically for the Equestrian Community.

by kristin thornton December 31, 2018

"The Kindness Movement is an organization and social-media outlet for equestrians that promotes kindness and anti-bullying - standing up for one another in the community."

Click below to meet Izzy and learn why she founded the initiative and how you can become a part of its success.

 

Read More


THINKING ABOUT MAKING A CHANGE? FOUR STEPS TO GET YOU GOING FORWARD.

THINKING ABOUT MAKING A CHANGE? FOUR STEPS TO GET YOU GOING FORWARD.

by Darby Bonomi, PhD December 18, 2018

As the year comes to a close and our schedules ease up, many of us start to think about where we have been and where we want to go—both in riding and in our lives generally. As we reflect on our accomplishments and challenges of the past 12 months, it’s a great time to give thanks for everything the year has offered and contemplate the growth we desire for the new year.

Whatever your goals, here are a few thoughts about how to manifest the changes you want.

Are you ready?

Click below for steps to manifest the changes you want.

Read More

Designing and Curating for the Modern Equestrian Lifestyle: Arianna Vastino of Le Fash®

Designing and Curating for the Modern Equestrian Lifestyle: Arianna Vastino of Le Fash®

by kristin thornton November 29, 2018

Using experience, vision and hard work, founder and lead designer of Le Fash®, Arianna Vastino, has established herself as an innovator within the equestrian apparel industry.  Known for her ability to create stylish looks that easily transition for the stable or street, her company recently launched a Lifestyle collection, inclusive of home goods and accessories, to compliment the well respected Le Fash clothing label. 

Read below for this week's interview with Arianna discussing her vision for Le Fash Lifestyle, her collection for 2019 and insight into the future of her popular label.

Read More



Street to Stable®

Receive information about the equestrian way of life including stories, contests, product releases & more.