Meta-Luxury: Brands and the Culture of Excellence

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Author: M. Ricca

Brand: Brand: Palgrave Macmillan

Edition: 2012

Features:

  • Used Book in Good Condition

ISBN: 0230293573

Number Of Pages: 224

Publisher: Palgrave Macmillan

Release Date: 2012-04-26

Details: Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

EAN: 9780230293571

Package Dimensions: 9.3 x 6.2 x 1.0 inches

Languages: English


Collections: Read


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