Each generation often faces obstacles relating to other age groups, partially because of a focus on their differences rather than their similarities.
This week niche equestrian apparel company, TKEQ, launched a new line titled "generationEQ" as part of its latest collection. GenerationEQ represents a unification of individuals across all ages to create a culture that is connected by the importance of horsemanship and an authentic love for the horse.
Click below to read more about GenerationEQ by TKEQ and how we can share in each other’s knowledge and strengthen the special culture that exists between equestrians.
“Follow Your Passion” is a common phrase that is often referred to as a simple solution to choosing or changing your career path. While the success stories are endless, more recently recognized experts are challenging this advice.
An accomplished entrepreneur in the equine industry, Kirstie Jones transitioned from full-time employment within the financial sector and formed a sustainable business in the equine industry named Kirstie Marie Photography.
Click below for insight from Kirstie about the timing of quitting a steady day job, marketing practices, avoiding burnout, and more.
Private by nature, Susan Friedland-Smith cherishes the unique bond between horses and humans. A teacher by profession, she has pushed out of her comfort zone to learn how to candidly use her voice to connect everyday equestrians and inform the group with relevant issues.
Click below to read more about Susan Friedland-Smith, including important lessons learned from a life of loving of horses as shared in her recently released book, "Horses Adored, Men Endured" and also the unifying posts she creates that resonate with the equestrian community in her popular blog, "Saddle Seeks Horse."
How do you stand out amongst a multitude of equestrian brands? You need to be easily differentiated.
To do this, you need to be authentically connected to your equestrian brand. Wholeheartedly and unequivocally you need to be fully invested in your core values, process and brand story to connect with your customers on both an an emotional and practical level.
Click below for five tactics provided by entrepreneur Eizabeth-Anne Rhodes, founder of the innovative branding agency and production company Saucy Piaffe, to better understand how to pass this authenticity along to your customers:
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